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We can help you promote your business in all the relevant marketing channels, build brand awareness, create new customers, and increase profits.
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The Phalanx Media Group is one of the fastest growing full-service marketing firms in the country. The mission of our firm is to provide small businesses with all the tools and knowledge needed to penetrate new markets, increase industry presence and market share, maintain and bolster their customer base through modern and innovative marketing strategies and campaigns. The process of developing a successful marketing campaign is rarely achieved through a cookie-cutter, one size fits all approach. It requires building a close working relationship with our clients. We pride ourselves on maintaining low service costs relative to larger marketing firms.
Experience has proven that achieving a successful and segmented marketing campaign requires a comprehensive knowledge of our clients, their markets and industries, competitors, and goals. Through the use of secondary market research, various marketing channels, and routine consultative sessions with our clients, we are able to provide a customized marketing campaign that is designed to achieve the objective of every small business, new customers.
Marketing in the digital world has come a long way from the ugly banner ads that made our eyes bleed in the early days of the internet. Whether it’s paying to show up in search results, sharing content on social media or having a YouTube star use your product in one of his/her videos – these days there are countless ways to promote products, services, and brands online.
Over the past few years, social networks, in particular, have risen in significance from a marketing point of view, as hardly any other channel can match Facebook & co. in targeting a specific group of people. According to a study from Econsultancy and Adobe, who surveyed almost 3,500 international marketers on how their spending on various digital marketing channels would change this year, social media marketing remains a top priority for brands in 2017.
As our chart illustrates, 56 percent of the respondents plan to increase their social media spending while just 5 percent plan to do the opposite. Content marketing and personalization are also high on marketers’ agenda this year, while spending on display and search advertising won’t be further increased by the majority of marketing professionals.