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THE 25 MOST INFLUENTIAL PEOPLE IN SOCIAL MEDIA IN 2018


What are social media influencers and why should we as marketers care?

The social media marketing influencer phenomenon has been around almost since the advent of social media. Since the days of Myspace and early Facebook, the most popular personalities; celebrities, industry thought leaders, political figures, and bloggers have had fan followers that hang on their every word, comment on their photos, and share their posts. Within the last few years, small marketers have learned from larger marketing agencies like P&G, Ogilvey and Mathers, and began to capitalize and leverage these influencers. Historically, an organic and paid brand development strategy could take years to attract a large social media following. However; that paradigm has shifted to a more expedient growth model. By partnering with the right influencers; ones that not only have a huge audience outreach, but have shared consumer demographics, marketers can develop an artificial brand following, virtually overnight.

Paid Influencers

  • 90% of consumers trust peer recommendations.

  • Influencers are able to drive almost 18 times more traffic and engagement than traditional paid advertising.

  • 85% of consumers rely on peer reviews, especially regarding products that are new to them.

  • The premier online retailer, Amazon, has recognized that consumers are highly influenced by peer product reviews.

Most influencers are categorized based on their number of followers: Micro-influencers (5k-100k), Mid-influencers (100k-1M), and Macro-influencers (1M+).

Here is a list we've compiled of the 25 most influential people in social media, paid and unpaid and with the largest followings, and brand recognition. A tweet or post from these influencers can have a profound impact on their industries.

Marketers solicit the services of paid influencers through platforms such as Upfluence, HYPR, Revfluence. These platforms act as online brokers between marketers and influencers. Some platforms provide a free trial offering and pricing based on the scale of your business. Business pricing range from $495/month to $1200/month. Individual influencers' pricing could range from $50 to $50,000 to mention your product in a post. Marketers with sizeable budgets can see an instant boost in ROI, a flood of increased traffic to their websites, and ultimately increased sales.

If you've found value in the article, please share, subscribe to our monthly magazine The Construct, and Follow us on Facebook, Instagram, and Youtube. For a free marketing consultation, contact us at 855-567-8762 or email us at contact@phalanxmediagroup.com.

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